Nicktoons UK - 2014 Rebrand

Following a competitive pitch, the London-based award winning creative production studio Beautiful Creative were tasked with rebranding Nickelodeon UK's top-performing animation and action channel, Nicktoons UK & Ireland. The brief was to 'focus on funny' and to place Nicktoons characters at the forefront of the branding.

The rebrand went on to win silver at Promax UK in the best channel identity category!

A new identity was created placing the characters eyes within the Nicktoons logo. This simple solution ties the Nicktoons brand to the characters seamlessly and allows the brand itself to be funny.

Nickelodeon selected key shots to be re-animated to sit in with the branding. Cell animation was re-created in Adobe Flash to give a crisp scalable image. 3D cartoons were modelled and rigged in Maxon's Cinema 4D.

The rebrand included logo, idents, stings, promo packaging, bugs and in-program-pointers as well as re-skinning existing assets to sit within the new brand.

Check out Beautiful Creative's Nicktoons UK rebrand below!:

Nicktoons UK Rebrand 2014 "Laugh" Ident from Beautiful Creative on Vimeo.

Nicktoons UK Rebrand 2014 Continuity - Next Spongebob from Beautiful Creative on Vimeo.

Nicktoons UK Rebrand 2014 "Poop" Ident from Beautiful Creative on Vimeo.

Always on Nicktoons from Barry Evans on Vimeo.

Nickelodeon USA's Winter Holidays 2014 Image Campaign

To celebrate the 2014 Holiday season, Nickelodeon USA has updated their Christmas/Winter 2013 on-air broadcast design package to include the brand-new shows which premiered during 2014 on Nick USA

Based on CWC International's Nickelodeon Holiday 2013 Collaboration, Brooklyn-based designer Anna Hrachovec worked closely with the Nickelodeon promotions team to create a new updated series of festive idents featuring a mix of original woolly wintry creatures from a magical woolly world called Mochimochi Land, a place where knitted toys and people can live together in a spirit of tolerance, and mochi-fied popular characters from the brand-new hit Nickelodeon shows "Nicky, Ricky, Dicky & Dawn", "Henry Danger", "Breadwinners" and "Max & Shred". Nick USA's "Happy Holidays from Nickelodeon" trailer has also been updated to include Nick's newest shows, including "Dora and Friends: Into the City!" and "Blaze and the Monster Machines".

You can watch a fantastic selection of aspects from Nickelodeon USA's 2014 Winter Holiday on-air broadcast design package in the high-quality (HQ) high-definition (HD) online streaming video clip below!:

Anna Hrachovec for Nickelodeon: Holiday 2014 IDs from Anna Hrachovec on Vimeo.

Mochimochi Land creatures and "mochi-fied" characters return to Nickelodeon for 2014 holiday IDs!

I created the hand-knitted elements used in these IDs, which were produced and animated by the Nick promotions team.

For Nickelodeon's Holiday 2013 Collaboration, which rolled out on Nickelodeon's international channels this year, Anna Hrachovec worked closely with the Nickelodeon promotions team to create a series of festive idents featuring a mix of original woolly wintry creatures from a magical woolly world called Mochimochi Land, a place where knitted toys and people can live together in a spirit of tolerance, and mochi-fied popular characters from hit Nickelodeon shows, including from "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Sanjay and Craig", "The Fairly OddParents" and "Sam & Cat". For Nick USA's Winter 2013 idents featuring original wintry creatures, Nickelodeon and Anna Hrachovec worked together to concept and animate the station ID's, with all the post-production work, including the sound and the flat animations, handled by Nick, with the idents starring mochi-fied Nickelodeon stars animated by the Nickelodeon team themselves using materials that Anna Hrachovec had made.