Tuesday 24 April 2012

Video Featuring A Montage Of Seasonal Nickelodeon International Idents

Below is a high quality (HQ) high-definition (HD) streaming video which features a montage of seasonal Nickelodeon Idents which features five Nickelodeon Seasonal IDs which were directed and designed for Nickelodeon International so that Nickelodeon channels and networks around the world (Planet Nickelodeon/Planet Orange) could broadcast them on-air to celebrate various different seasons during the year, such as Christmas, Easter, Spring, and Summer, by Sydney, Australia based award-winning design and motion studio 'The DMC Initiative' (also known as 'The DMCI').

The video montage below features five of Nickelodeon International's Seasonal Network Idents (Nickelodeon Station IDs). The first Nickelodeon Seasonal Ident is a Easter Nickelodeon Ident which features the famous Nickelodeon logo hatching from a white egg shell. The second Nickelodeon Seasonal Ident is a Christmas themed Nickelodeon Ident and features a Nickelodeon Orange and White coloured Santa Claus Christmas present toy sack which is full of the alphabet letters that make up the word 'Nickelodeon' in Nickelodeon's current logo font fall to the ground, which then makes all the letters that make up the word 'Nickelodeon' fall and tumble out of the sack and rearrange themselves to form the word 'Nickelodeon' to make up the Nickelodeon logo. The third seasonal Nickelodeon Ident is also a Nickelodeon Christmas Ident and features eleven Nickelodeon Christmas presents wrapped up in Nickelodeon Christmas wrapping paper [Nickelodeon Wrapping Paper] unwrapping, unraveling and opening themselves to reveal that each present contains a alphabet letter from the Nickelodeon logo, which then combine to make up the Nickelodeon logo. The fourth seasonal Nickelodeon Ident is a Valentines themed Nickelodeon Ident and features the Nickelodeon logo in a white font colour surrounded by Nickelodeon Orange coloured heart shaped balloons, arrows are then shot at most of the heart shaped orange balloons causing them to burst and turn the white coloured Nickelodeon logo orange by covering the Nickelodeon logo in orange paint splats/orange Nickelodeon Slime. The fifth Nickelodeon Seasonal Ident is also a Valentines Nickelodeon Ident (Nickelodeon Valentine Ident), and features the eleven letters of the Nickelodeon logo as chocolate/candy in separate wrappers in a heart shaped Valentines chocolate selection gift box. After all the chocolate Nickelodeon letters are munched and eaten, the Valentines candy box's lid is shown, revealing a heart shaped Nickelodeon logo:

Nickelodeon Seasonal IDs / Nickelodeon Global Seasonal Idents from The DMCI on Vimeo.

The DMCI was awarded the project to create a series of internationally broadcast IDs and Bugs for Nickelodeon. Based on the seasons – Christmas, Valentines Day, Easter, Spring and Summer – the Ids are fun little snippets based around the Nickelodeon Logo.

The first 5 Ids have launched, with Spring and Summer to follow. The results are fantastic with Nickelodeon producer Simone Smith commenting: "I think it is unanimous on our end that we are thrilled with the final outcome of these IDs – you have a very talented team and we would like to extend our thanks for putting so much hard work and effort into this project."

We look forward to sharing the next set, but until then, enjoy!

CLIENT – Nickelodeon International

VP/Creative Director Nickelodeon International – Richard Barry
Director Nickelodeon International Creative – Mia Eriksson
Producer Nickelodeon International – Simone Smith
Network Creative Director and Head of Production Nickelodeon Australia – Kristie Phelan
Head of On Air Nickelodeon Australia – Mick Elliott

Directed and Designed by:The DMCI

Audio Design and Composition: ism studios