Wednesday, 5 October 2011

Nickelodeon's 2011 Image Campaign Videos

Below are three high quality streaming videos of Nickelodeon's 2011 image campaign, which were made by New York-based creative studio "Trollb├Ąck + Company", who also designed Nickelodeon's 2009 on-air look to go with Nickelodeon's brand new logo, which was launched at the same time as Nickelodeon's brand new logo in 2009.

Each video below of Nickelodeon's 2011 image campaign features Nickelodeon stars from Nickelodeon's current live action and animated programming, including the casts of the Nickelodeon shows Big Time Rush, iCarly, The Fairly OddParents, T.U.F.F. Puppy, Victorious, The Penguins of Madagascar, Planet Sheen, Kung Fu Panda: Legends of Awesomeness, Supah Ninjas, SpongeBob SquarePants, Fanboy and Chum Chum, Bucket & Skinner's Epic Adventures, and True Jackson, VP.
Nickelodeon Montage 2011

Client: Nickelodeon
Director: Joe Wright
Co-Director: Anna Minkkinen

Nickelodeon recently had us create this image campaign that features both their talent from live-action shows and animated characters. In order to connect both worlds, we created an abstract environment using rear and frontal projections on a stage and shot the talent live, using CG sparingly.




The music used in the above video of Nickelodeon's 2011 image campaign was created by sound designers Sacred Noise.

The video below looks like it's Nickelodeon Internationals version of Nickelodeon's 2011 image campaign, as it has a 'Nickelodeon' logo at the end, instead of a 'Nick' logo, which Nickelodeon USA uses:



Below is a streaming video of one of Nickelodeon USA's trailers from 2011 called "Are You Ready", which is based on and features footage from Nickelodeon's 2011 Image Campaign, which was created and devised by New York-based creative studio "Trollb├Ąck + Company".

The video below of Nickelodeon USA's "Are You Ready" promo from 2011 features Nickelodeon stars from Nickelodeon's current live action and animated programming, including the casts of the Nickelodeon shows Big Time Rush, iCarly (including Gibby (Noah Munck)), T.U.F.F. Puppy, Victorious, The Penguins of Madagascar, Planet Sheen, Kung Fu Panda: Legends of Awesomeness, SpongeBob SquarePants, Fanboy and Chum Chum, Bucket & Skinner's Epic Adventures, Teenage Mutant Ninja Turtles, The Troop, Power Rangers Samurai, and True Jackson, VP.



The music and song used in the above video of Nickelodeon USA's "Are You Ready" trailer from 2011 is called "Fly High" by the band "The DNC".

This blog post was originally posted on NickALive! on Tuesday, September 13, 2011.