Nickelodeon Campaign Walkthrough from Lex Halaby on Vimeo.
The idea of the Nickelodeon, Sony Music Entertainment, Lex Halaby, and Victoria Justice "Victoria Justice "All I Want Is Everything"" campaign was to have a story which spanned all three phases (Music Video, Online Interactive, and a Live Event starring Victoria Justice) and to keep Victoria Justice and "Victorious" fans and viewers engaged.
To promote Victoria Justice's new music single "All I Want Is Everything", Nickelodeon, Sony Music Entertainment, Lex Halaby, and Victoria Justice made a music video for the song "All I Want Is Everything" which featured Victoria Justice recording and sending webcam videos a fictional male character called "Dean Stanland", who was created especially for the music video.
Nickelodeon, Sony Music Entertainment, Lex Halaby, and Victoria Justice also planted clues on how fans and viewers of Victoria Justice and "Victorious" could interact follow the continuing story of the music video online and via telephone calls, these included showing the website address of a fictional social network website called FriendBookster.com, that when viewers of the music video type in to their Internet browsers address bars, redirects them to Dean Stanland's Facebook profile, which features photographs and fictional informational about the fictional male character Dean Stanland from the "All I Want Is Everything" music video, information about the first ever "Victorious" cast flashmob, and exclusive comments and webcam videos from Victoria Justice, and showing Dean Stanland's telephone number - (310) 341-7677 (please note that Nickelodeon TV Media cannot be held responsible for any telephone charges incurred by ringing that telephone number) which is a real working telephone number that Nickelodeon, Sony Music Entertainment, and Lex Halaby set up so that viewers of the "All I Want Is Everything" music video could ring up and leave voice messages for Dean Stanland, and hear exclusive messages from Dean Stanland (voiced by Lex Halaby) that "he" recorded on his voicemail machine, including where the "Victorious" cast flashmob location would be (you can listen to a couple of Dean Stanland's voicemail messages on the video above). Nickelodeon, Sony Music and Lex Halaby also created a Twitter account for Dean Stanland, who Victoria Justice first told the world about by posting a link to Dean Stanland's Twitter page on her own official Twitter page before the official music video for "All I Want Is Everything" was released.
"The Nickelodeon Campaign Walkthrough" video above also features footage of the first ever "Victorious" flashmob, which picked up from where the "All I Want Is Everything" music video left of, and featured the cast of the Nickelodeon show "Victorious" singing and dancing at Universal CityWalk Hollywood Los Angeles, California, USA, with Victoria Justice and Dean Stanland finally meeting at the end, and behind-the-scenes footage of the "Victorious" cast flashmob which was held at Universal CityWalk Hollywood Los Angeles, California, USA.
